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The Art Of Branding Music

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Posted June 24, 2014 by markdowning in AMA Entertainment
Screen Shot 2014-06-26 at 14.14.53


For all of us, music plays a big part in our lives and as a designer, it’s been key to my creativity, whether through contemporary dance, or upping the mood in a studio environment.

When it comes to the branding and promotion of music however, it can be an interesting challenge because print is silent. It’s a medium where photography, illustration, great typography and indeed the tactile use of paper is key, to reflecting the spirit of music and performance.

Web of course, is a far better medium to deliver the sound experience, but even here, the visual brand must work well and often just in a thumbnail space, before the user is enticed to engage more. The days of designing to a vinyl album cover dimension were a real luxury.

Video however, is an artist’s dream. A place where the visual and audio live in perfect harmony and a medium of liking and sharing. It’s here that real creativity comes together for musician, artist and audience.

The one aspect that will never change, regardless of medium, is the ‘big’ idea, the look and concept of how the music is presented, Think of Pink Floyd, the Wall, the The White Stripes, Elephant or Daft Punk, Random Access Memories, all distinctive brands with strong brand looks.

Philip Darling is a brand consultant and has promoted a wide range of musical projects from classical concerts in IMMA, contemporary music commissions for CMC, individual artist promotion for Kalichi and the recent NewCFest music festival.

www.darling.ie  philip@darling.ie

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